MODULE 5
MARKETING IN EVENTS
The process of understanding who your potential audience is and how to reach them is key to any successful event. Learn how to analyze who your audience is, what their needs and motivations are, create a marketing plan, apply your marketing techniques and measure your outcomes.
MODULE 6
PRODUCTION & TECHNICAL
From sound to lighting, AV can make a huge difference to any event. You will learn how production works and when it is required. Understand what costs can be associated with each area of your technical specifications and create event plans using relevant terminology
MODULE 7
SUPPLIER & LOGISTICS MANAGEMENT
An essential part of an event manager’s job, and one of the most fun parts, is the chance to be creative. However, there is an art to this and learning how to structure your ideas and where to get inspiration is key.
MODULE 8
SETTING UP YOUR OWN BUSINESS
Know the why, what, and how of setting up your own business in the event industry. You will understand the pros and cons of setting up an events business, how to research and evaluate a business idea, the legal requirements of setting up a business, and how to market a business.
MODULE 9
VENUE AND RISK MANAGEMENT
The process of sourcing the right venue for an event, how to conduct site visits, and the key event documentation. Learn how to evaluate risks involved for all stakeholders from Health & Safety to Risk Assessments and insurance. Ceremony venues. reception venues. understanding of the services offered by the venues.
MODULE 10
CATERING
Interaction with caters. Serving styles. Venue catering. Private Catering. Menu selections.
MODULE 11
SUPPLIERS
wedding cake. Basic Flower Arranging. Creating Mood Boards. Styling & Design Concepts for weddings. Briefing a florist & Decor Supplier. Basic Draping. Wedding stationery Basics. Photography. Decor and Styling. Music, Entertainment & Lightning for weddings/events
DURATION : 3 MONTHS APPROX 120 HOURS
TOTAL AMOUNT: R15 500 (5-month payment plan is available)
STARTING DATES: OUR ONLINE COURSE IS STARTING ON THE 5TH OF SEPTEMBER
2022 AND CAN BE COMPLETED ON YOUR OWN TIME.
ZOOM MEETING WITH INDUSTRY GIANTS.
2 OPTIONAL SITE VISITS, 1 LIVE CLIENT PROJECT, AND 1 TEXTBOOK EXAM.
We believe in preparing our students for the real world, an event industry that is constantly changing and evolving. Our aim is for every student to be ‘work ready by the end of their course – ready to go, able to progress, and able to be useful to their employer from day one.
Sadly, our experience is that most event management courses fail to equip students with the practical skills, knowledge, and confidence needed to enter the workplace. They fail to provide the practical knowledge that is needed and students, therefore, leave unable to show an employer that they can ‘do the job. This is critical when trying to break into the industry or even if you are looking to progress in your current role.
Our online courses have a balanced mix of film-based training, 1-2-1 tutorials, and global group projects. Our Course Director is always on hand to offer practical advice whenever needed, giving you the confidence to get out there and create a meaningful career
